“The importance of creative strategy in online advertising” is a very nice lesson that Tony Dosen had gave us on last week seminar in Belgrade. During the seminar “Advertising on internet ” Tony represented the importance of creativity for the marketing campaign process. The creators must feel and think the product, and then, they can express product to customers.
For me, this process in which marketers are learning about company product is actually some kind of consultant work. They are actually doing a business coaching sessions with product creators (and owners) in which they are asking question about product details. The product creators are those who are having a real added value from process. They are finding a new ways how their product is seen in the eyes of customers. They are realizing new potentials of their own work.
Here is the very stylish presentation. Došens presentations skills were also on high level. This was good piece of knowledge free knowledge :)
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